In a earth exactly where tech CEOs typically manage meticulously curated company personas, Mariya Nurislamova stands out for embracing a route that couple dare to tread. As the co-founder and CEO of Scentbird, one of many foremost fragrance subscription companies in North The usa, Mariya has established herself to get a forward-pondering business enterprise chief. But outside of her results in the company planet, she has also emerged like a spiritual guidebook and intuitive teacher, a change she shares overtly by means of her YouTube channel, “This can be Mariya.”

This convergence of commerce and cosmic consciousness tends to make Mariya Nurislamova Probably the most unconventional—and powerful—figures in the fashionable entrepreneurial landscape.

Creating Scentbird: A Fragrance Disruptor
Mariya’s company career took flight in 2014 when she co-Launched Scentbird, an organization designed to make designer fragrances extra available via a regular monthly subscription design. Modeled following Netflix, but for perfume fans, Scentbird swiftly turned a go-to platform for fragrance discovery. Less than her Management, the organization grew to provide above 700,000 subscribers, giving access to a lot more than 800 fragrances from significant world wide brand names.

With a solid foundation in brand name method, offer chain logistics, and marketing, Mariya effectively attracted undertaking money, participated from the Y Combinator accelerator, and helped Scentbird scale right into a $100M+ earnings company. She afterwards expanded her portfolio with Deck of Scarlet, a beauty brand name, and Drift, a vehicle fragrance enterprise.

But whilst her popularity while in the startup world was soaring, Mariya was quietly undergoing a spiritual transformation that might shortly spill into the general public eye.

The Awakening: A Change to Spirituality
All over 2018, Mariya experienced what she described as a spiritual awakening. This inner evolution impressed her to dive into metaphysics, Vitality operate, meditation, and intuitive channeling. As she deepened her spiritual exercise, she started developing written content to help others discover their particular consciousness, in the end launching her YouTube channel “This can be Mariya.”

The channel, which now has above 100,000 subscribers, attributes a wide range of content—guided meditations, soul therapeutic tactics, chakra operate, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and infrequently deeply personalized. She invites her viewers to attach with by themselves, the divine, as well as the unseen energies that shape our day by day lives.

Her followers frequently explain her articles as transformative, and she has cultivated a deeply faithful spiritual audience as a result of reliable engagement and authenticity.

Controversy with the Crossroads of Identity
When several have embraced Mariya’s twin identification, others have elevated eyebrows—especially as her metaphysical beliefs are getting to be far more publicly visible. In 2024, a attribute from the Small business of Style spotlighted The strain in between her roles for a tech CEO along with a spiritual Instructor.

Many of Mariya’s statements—including opinions on substitute therapeutic, extraterrestrial beings, and controversial sights on historic figures—sparked backlash from shoppers, influencers, and perhaps former collaborators. Numerous natural beauty influencers severed ties with Scentbird, citing pain with Mariya’s spiritual rhetoric. Social websites boards debated the appropriateness of her beliefs in relation to her Management position within a mainstream model.

In reaction, Mariya clarified that her spiritual teachings are own and provided below her 1st identify only, intentionally divided from her professional identity. But the controversy opened up a broader discussion about whether or not public figures mariya nurislamova can—or must—compartmentalize their beliefs while in the age of transparency.

The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Even though quite a few founders try to keep up an image of neutrality, she has picked to show up as her complete self. This degree of transparency may be each magnetic and polarizing.

On a single hand, her authenticity is refreshing. She brings psychological intelligence and mindfulness to an marketplace generally centered exclusively on scale and technique. On the other, her outspokenness about spiritual subject areas invites scrutiny, especially in an period when on the net articles can swiftly go viral and provoke powerful reactions.

Still, Mariya’s solution speaks into a deeper cultural change. As more people take a look at wellness, consciousness, and personal improvement, figures like her—who bridge the spiritual and product worlds—may possibly turn out to be more widespread, not significantly less.

Businesswoman. Mystic. Influencer.
In addition to jogging her organizations and YouTube channel, Mariya has built an ecosystem of spiritual offerings. She hosts retreats, offers personal channeling classes, sells spiritual resources, and it has even published a e book titled 72 Keys to Manifestation. She’s in essence created a parallel company during the spiritual Area—fully separate from her position at Scentbird, nonetheless just as structured and scalable.

Her spiritual brand name, like her natural beauty brand, is world-wide, polished, and working experience-driven. It’s very clear that Mariya applies a similar level of target and creative imagination to both of those spheres of her lifestyle. No matter whether main a staff of developers or channeling divine energy for just a guided meditation, she delivers with clarity and conviction.

The Street Ahead
Mariya Nurislamova’s journey raises crucial questions about id, Management, and public daily life. Can a tech CEO also be a mystic? Need to enterprise leaders share their private beliefs with the general public? What occurs when All those beliefs problem standard norms?

Regardless of the answers, Mariya continues to walk her route unapologetically. She signifies a whole new era of entrepreneurs—ones who aren’t concerned to generally be complex, spiritual, and multidimensional. Her boldness may well Expense her some partnerships, but What's more, it earns her admiration from people who worth fact in excess of conformity.

Ultimately, Mariya Nurislamova isn’t just redefining what this means to become a CEO. She’s redefining what it means to generally be total.

Mariya Nurislamova life at the intersection of logic and intuition, business and spirit, leadership and vulnerability. Her Tale is usually a Daring testomony to living authentically, even if that authenticity comes along with chance. As she proceeds to increase her twin empire—both earthly and cosmic—she invites us all to take into account what it means to steer with soul.

Whether or not you see her like a visionary or even a provocateur, something is for certain: Mariya Nurislamova is just not afraid to break the mold.